Top 5 Books and Reference Apps in Ghana Q3 2021

In Q3 2021, the top Books and Reference applications in Ghana exhibited diverse trends in downloads, active users, and revenue. Here’s a closer look at the performance metrics of the leading apps, based on data from Sensor Tower.

King James Bible - Verse+Audio saw a significant increase in downloads, particularly in the weeks of July 19 and September 20, reaching approximately 248K and 484K, respectively. The weekly active users mirrored this trend, peaking at around 1.35M in the week of September 20 and further escalating to 1.75M in the last week of September. The app's weekly revenue also fluctuated, with notable spikes in late July and late August, peaking at $4.

Holy Bible (KJV) maintained a steady download rate throughout the quarter, with a slight uptick in the final weeks, achieving around 9.6K downloads by mid-September. The active user base remained relatively stable, with a gradual increase from approximately 25K to 28K over the quarter.

YouVersion Bible App + Audio experienced a consistent download pattern, with a peak of about 12K downloads in early July. The app's weekly active users remained strong, averaging around 320K and peaking at 333K in early September.

Light Reader - 1MB Daily Read showed a declining trend in downloads, starting at approximately 10.5K in late June and dropping to about 2.1K by the end of September. Despite the decrease in downloads, the app's active user base remained relatively stable, fluctuating around 70K to 80K throughout the quarter.

Asante Twi & English Bible saw a steady increase in downloads, culminating in about 5.9K downloads in the last week of September. The active user count also showed a positive trend, increasing from approximately 9.2K in late June to over 11.6K by the end of September.

For more detailed insights and data on app performance, visit Sensor Tower.